07 Ground floor: The Link
The family’s meeting point.
The ground floor combines high-end international dining, social entertainment and live events.
A place to come for one activity—and discover several more.
presents
Rooted in Lebanon. Open to the world.
Bringing the whole family together since 2005.
→BeginDrag to look around
360° · GF reception
01 Introduction
A family place becomes a world.
Since 2005, TheLink has brought families together through food, play and shared memories.
Now, we are expanding that promise.
The World of TheLink connects hospitality, entertainment, learning and original stories across five levels, a rooftop and an outdoor destination.
Its spirit is simple:
Grow in possibilities. Stay young in curiosity.
02 The journey
Our story begins with a family—and grows into a world.
Forever young.
Select a chapter to jump03 The promise
Everyone gets older. Curiosity has other plans.
FOREVER YOUNG is the heart of TheLink.
It means staying curious, enjoying discovery and making time to play together.
Every space, story and experience should express one promise:
The whole family belongs here.
03 The promise · identity
Our renewed modern tech identity carries the same love that has connected families since 2005.
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04 Where the story begins
Teta had an idea. Naturally, it got out of hand.
Our story opens with Teta Arzé: a Lebanese grandmother, inventor and keeper of family memories.
Inspired by Phoenician heritage and the knowledge passed between generations, she brings old stories into new possibilities.
Her grandchildren bring questions. Linky and Linko bring technology.
What began as a family story becomes a place everyone can enter.
Teta ArzéGrandmother · inventor
Teta ArzéExplorer
05 Meet the family
Seven characters. Endless “what ifs.”
Teta ArzéThe inventor
LinkyBot
LinkoBot
MichoGrandchild
Cissko JrGrandchild
SofiGrandchild
SashaGrandchild
Teta Arzé
Our connection to roots, invention and hospitality.
Linky & Linko
Two bots bringing playful technology into the adventure.
Micho, Cissko Jr, Sofi & Sasha
Four grandchildren exploring what the next generation can imagine.
The Arzzon Mascot
A separate ambassador for players, creators and future champions.
Their relationships give us a foundation for stories, games, attractions and experiences that can keep growing.
05 Meet the family · Linky & Linko
Two bots bringing playful technology into the adventure.
LinkyInside the bot
LinkoInside the bot
05 Meet the family · the grandchildren
Four grandchildren exploring what the next generation can imagine.
05 Meet the family · story world
Together, they open the door to a world of inventions, adventures and discoveries.
Construction site
Every world starts as a building site.
The new home of TheLink, level by level.
GF
The Link
07 Ground floor · signature experiences
13
interactive bowling lanes
7
eight-ball tables
4
darts stations
- 13 interactive bowling lanes with custom futuristic ball-return designs.
- Seven eight-ball tables, a private VIP table room and four darts stations.
- Retro arcade games and a compact family VR area.
- A restaurant, lounge and central drinks and mocktail bar.
- Dedicated smoking and non-smoking areas.
- A flexible space for performances, celebrations and esports tournaments.
GF · The Link · play
13 interactive bowling lanes with custom futuristic ball-return designs.
Seven eight-ball tables, a private VIP table room and four darts stations.
GF · The Link · dine
A restaurant, lounge and central drinks and mocktail bar.
Dedicated smoking and non-smoking areas.
GF · The Link · gather
A flexible space for performances, celebrations and esports tournaments.
Built-in cameras and a directing station support event production and memorable moments.
−1
The Link City
08 The Link City mezzanine
Parents recharge. Children remain fully charged.
The mezzanine keeps families connected through a central lounge, bar and views toward surrounding activities.
The design balances excitement with comfortable places to pause.
Floor plan−1 · The Link City · The Node
The Node brings music, lighting and alcohol-free party energy to birthdays and celebrations.
−1 · The Link City · express & explore
Karaoke, the screaming room and the buzz-wire wall add different forms of expression and challenge.
A merchandise corner lets guests take a piece of the world home, while the management office supports daily operations.
−2
The Linkverse
09 The Linkverse
Big adventures for small explorers.
Approximately 2,000 m² of playground space brings together trampolines, soft play and active discovery.
Master plan−2 · The Linkverse · play
Interactive walls and floors connect movement with imagination.
−2 · The Linkverse · theater
A 360° projection-mapping theater transforms birthdays into themed adventures shaped by our characters and stories.
Every celebration can open a different world.
−2 · The Linkverse · at its center
At its center: arcades for different ages, kiddie rides, snacks and beverages.
−3
Arzzon
10 Arzzon
Play the game. Then learn to build it.
Arzzon connects esports, education and immersive entertainment.
Curiosity brings them in. Progress brings them back.
Floor plan10 Arzzon · train & compete
Four team training rooms support classes of five players, with a coach and assistant coach.
Programs develop game sense, mechanics, teamwork and competitive skills.
Monthly tournaments, a stage, mobile gaming and smoking gaming lounges, memberships and a room with three PlayStation consoles build the community around that training.
Our ambition is to develop talent in Lebanon and create pathways toward regional and international opportunities.
4
team training rooms
5
players per class + coach & assistant
3
PlayStation consoles
10 Arzzon · mascots
The Arzzon mascots
A separate ambassador for players, creators and future champions.
11 Learning through creation
“I made this” is a powerful sentence.
Two coding and programming rooms support game development and practical digital learning.
A build-your-PC room and store connect students with the technology behind the screen.
Robotics courses follow a complete journey:
Draw
01
Model
02
Build
03
3D Print
04
Program
05
Test
06
Our proposed Transformers Game course adds another route into creative learning.
At the annual showcase, students see their projects come alive—and share what they have built.
RoboticsFrom sketch to working bot
12 Arzzon attractions
Different skills. Same competitive spark.
The immersive program includes:
800 m²
An 800 m² laser tag + VR hybrid arena.
Free-roam
A dedicated free-roam VR room.
6
Six racing simulators for structured competition.
Mission Room
An Arzzon Mission Room with multiple challenges and a final score.
Solo and duo coaching spaces, a streaming room, and commentary and guest facilities support performance and production.
From a first attempt to a personal best, every experience gives players something to work toward.
13 Arzzon creative studio
We create the worlds people play in.
Arzzon Studio is the creation engine behind TheLink’s expanding universe.
We develop VR, mobile and other game formats across different genres, using our characters, stories and environments as foundations for original experiences.
Our capabilities connect:
01Game design and development
02VR/XR experiences and applications
03Branding, mascots and world building
04Entertainment and interior experience design
05Architectural visualization
06Animation, video and digital production
13 Arzzon creative studio · playable worlds
One story can become many playable possibilities.
The same world can inspire a family adventure, a racing game, a cooperative VR mission, a mobile challenge or an educational experience.
Bots & villains
14 From story to screen to space
A character should have somewhere to go.
Our creative process connects the world across formats:
01Characters & stories
02Games & media
03Physical experiences
04New adventures
A mission introduced in a mobile game could inspire an attraction. A birthday adventure could become a VR experience. A familiar character could guide guests through both.
Each format should offer an experience suited to its audience and setting. This gives us room to develop original games, attractions, animation, collectibles and future collaborations within one recognizable universe.
15 Rooftop: Teta Arzé
Some roots are best remembered around a table.
The rooftop brings the journey back to Lebanese hospitality.
Teta Arzé is a boutique Lebanese restaurant with a view: warm, personal and connected to the spirit of family.
It offers a slower rhythm within the destination—a place to eat well, reconnect and put the day’s stress down.
After exploring new worlds, there is still something special about feeling at home.
+1
Rooftop
16 The outdoor world
More adventure. More breathing room.
A bridge connects the building with approximately 2,000 m² of outdoor family activities.
The outdoor destination balances active play with shade, seating, landscape and comfortable gathering places.
Children explore. Families reconnect. The visit has room to unfold.
The final attraction mix will follow the outdoor design, with one clear goal:
Make adventure and relaxation work together.
2,000m²
of outdoor family activities
17 TheLink mobile app
The visit ends. The connection continues.
The proposed mobile app brings TheLink into everyday life.
Its direction includes:
- Membership, QR check-in and loyalty rewards.
- Activity bookings and birthday requests.
- Events, tournaments and academy information.
- Scores, leaderboards and friendly challenges.
- Character stories, missions and discoveries.
- Promotional experiences and relevant updates.
Linky, Linko and Teta Arzé can make the experience feel familiar and playful.
The app connects guests to the destination.
Original mobile games developed by Arzzon can take the world further.
Screens from the app
17 TheLink mobile app · screens
The app, screen by screen.
Screens from the app
18 Designed as one world
Different moods. A shared identity.
TheLink’s visual language connects Lebanese warmth with contemporary technology.
Welcoming materials, friendly forms, architectural lighting and meaningful character details create continuity.
Every area should support clear circulation, family comfort, practical operations and its own distinctive atmosphere.
The brand carries through signage, uniforms, menus, merchandise, digital experiences and events.
Guests should feel the connection before they need it explained.
19 Beyond Lebanon
Lebanese roots. Worldwide possibilities.
The flagship establishes the world. Its next chapters can reach people through different paths:
Destinations & Franchises
Adaptable locations built around TheLink’s family promise and experience standards.
Games & Digital Worlds
Original VR, mobile and other games that introduce our characters to audiences beyond the venue.
Stories & Products
Animation, collectibles, merchandise and collaborations that extend the universe.
These are opportunities to develop progressively. Each should preserve the identity that makes TheLink meaningful.
The world can travel while keeping its roots.
19 Beyond Lebanon · stories & products
Animation, collectibles, merchandise and collaborations that extend the universe.
20 A franchise that carries the story
Repeat the promise. Let the place have personality.
Future locations can adapt their size, attraction mix and hospitality offer to their market.
The shared foundation remains:
- FOREVER YOUNG and the family legacy since 2005.
- The characters and original story world.
- Recognizable design and hospitality standards.
- Consistent guest experiences.
- Evolving games, events and creative content.
The flagship becomes our reference for building the brand, design and operating guides needed for expansion.
21 Our shared direction
Many teams. One world to build.
×Arzzon and TheLink align around three priorities:
01
Make it coherent.
Connect the brand, stories, spaces and technology.
02
Make it meaningful.
Give every generation reasons to play, learn and belong.
03
Make it expandable.
Build a foundation that supports new content, experiences and future locations.
Every decision should strengthen the experience we deliver today and the possibilities we create for tomorrow.
22 Conclusion
A legacy with its next chapter wide open.
TheLink began by bringing families together.
Now, we are giving that legacy a world of its own—rooted in Lebanon, brought to life by our characters, experienced across the destination and expanded through Arzzon’s games and creative work.
Our ambition reaches beyond one building: toward new stories, new audiences and future destinations around the world.
The promise stays close to home:
Bring the whole family together. Keep curiosity alive.
360° · The Linkverse